Why are Hashtags Important? Hashtags are important on social media as they enable your content to be found by the right people. Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares.
How many of you out there has a strategy for hashtags?
And how many out there are frustrated with your rate of growth? If so, (and I'm guessing that's a lot of you) it's time to take a look at what you're doing and change it. That's why I recommend using a good Instagram hashtags strategy. This is the best way to increase your reach dramatically and find new audiences!
Instagram is such an interesting place, isn't it? On the one hand, it can be so inspiring! You can find recommendations for everything from recipes to business advice. On the other, if you're a creator, you feel like you're running on a hamster wheel sometimes. Always trying to catch those followers and likes.
It's not enough to have good photos, sure it will help but yet if you want someone to see it you need more impression, The system of using a certain number of "big", "medium", and "small" hashtags is a little dated... because there's a lot more that goes into ranking in hashtags than how many posts it has.
What's working for yesterday might not work today.
You should always be doing the things that are working right NOW. And right now, everything about Instagram is based heavily on algorithms that are always changing. What does this mean in terms of hashtags? That there's a lot more to be considered than just the size of a hashtag.
"So what does work?" You ask? ...
Knowing performance-boosting insights such as the number of posts per hour, average likes, and minimum likes on each hashtag.
I know that's kind of a bummer. We all want to do what we've always done and avoid change. But I have to tell you, I use a new, tested and proven hashtag method for each and every post now. And the results have majorly paid off!
The other thing- it's not as much of a pain as you think! My research usually takes me 5-10 minutes and gets me results like this-
In fact, the trend for brands in influencer marketing is more emphasis on reach and impressions.
Using a good hashtag strategy is one of the easiest ways to get this accomplished. You can get the attention of thousands of people that would never normally see your posts!
I promise... doing this is what regularly gets me an extra 2000-20,000 impressions on my posts!
The great thing about hashtags is that they enable you to connect with the exact audience you're looking for. That's why you want the most targeted hashtag strategy possible.
Everyone knows that engagement is 1000% more effective when it comes from a community. Aka, a group of people that are invested in your brand.
When you post consistently using hashtags in your niche, targeting those like-minded people, communities naturally form! You tend to see the same people a lot and make friendships. This is not so when you buy ads, in which case a person will see your post once, then never again.
In conclusion, if you want to watch your engagement and impressions explode right in front of your eyes AND save you time, I'd love to give you a gift! A gift that will save you hours- use up to 30 hashtags, and combine one or more of these hashtags:
Are you going to renovate a house? Or buying a fixer-upper?
Check these hashtag groups in Preview. Feel free to use these hashtags in combination with other hashtags from other groups.
“Renovation” + “Home”
“Fixer Upper” + “Farmhouse”
“Renovation” + “Kitchen”
I hope you found this blog post useful and that you now know which hashtag you would like to use for your next posts. On that note, have fun choosing your hashtags!