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How to Optimize a Blog Post for SEO

They say SEO takes time.

You can dot your i’s and cross your t’s, but for some reason, a blog post that you optimize for SEO could take six months to a year (or more) to rank on Google, right? Wrong.

Today, I’d like to bust the myth that SEO takes years to see success and show you how to go into your existing blog posts and optimize them for immediate results. No, this doesn’t mean you will go from zero to 1,000 organic pageviews per day overnight, but it does mean you can start to see an upward trend that begins right here.

Let's start!

Updating a Post with Brand NEW Keywords

Choose an Existing Post that Gets No Traffic Using Google Search Console, I chose an old post that doesn’t get traffic from Google.

Choose the Main Keyword for The Post, if an SEO tool shows a keyword with more than 10,000 searches per month, websites with high domain authorities target it, making it hard for new/young blogs to rank for it.

So, for now, look for less than 10,000.

On Google Search Console, navigate to the Queries tab to see what (if any) search terms are bringing traffic to the post. Then, sort the results from high to low impressions to see which queries are the most popular.

SEO can take time to gain traction, and It’s going to take some content additions and replacements to fit that keyword, but I won’t need to write an entirely new piece to get it to rank.

This tool searches the domain you’re parked on for any keyword phrase you type into the search box and tells you if it ranks between #1 and #100 on Google. As you can see, this article doesn’t rank for the keyword I’ve chosen to optimize it for (“Not in 100”).

Things to avoid when optimizing the post:

  • Stuffing keywords into existing content

  • Choosing keywords that do not fit the intent and flow of the article

  • Choosing keywords that your blog doesn’t have a chance to rank for

When you optimize a blog post for SEO, include your main keyword in these areas:

  • URL (make sure to redirect your old URL)

  • SEO and H1 titles

  • Meta description

  • H2 and H3 titles

  • Content (add keywords naturally throughout)

  • Featured image alt text (consider a fresh featured image)

  • Pin image alt text (consider a fresh pin image)

To Improve the reader’s experience (which directly improves SEO), you can update these things:

  • Fix spelling/grammar mistakes

  • Shrink images

  • Make the content skimmable

  • Make sure ads and popups don’t overwhelm readers

  • Update the publish date

  • Add internal links to and from other relevant blog posts

After you optimize a blog post for SEO, let Google know within Google Search Console. Just paste the new URL of the post in the top search bar and hit Enter. Then, select Request Indexing and wait.

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