How to Create Instagram Reels When You Don't Have a Video Team
Keeping up with the latest Instagram Reels trends takes a lot of time and effort — especially when you’re a team of one.
You don’t need to be a professional video editor to get on board with Reels. In fact, the most straightforward ones can often be the most effective at helping you reach your Instagram goals.
So, here are a few simple and easy-to-execute Reel ideas for businesses, creators, and social media managers flying solo
#1: Bring Tweets to Life
Tweets are big performers on Instagram, making them the perfect inspiration for Reels content.
Another way is to brings the Tweets of wisdom over to the ‘gram by overlaying Tweet screenshots on top of video B-roll.
You can easily do this in an editing app, such as CapCut or Inshot.
TIP: While it’s best to have original video B-roll that’s relevant to your brand or niche, you can find royalty-free stock videos on websites like Pexels and Storyblocks.
#2: Create Quote Graphics
The ultimate easy Reels “hack”? Take your static quote graphics that you’d traditionally post as a photo, and turn them into video clips!
Using an app like InShot, you can turn a static image into a video clip.
Once you have the video clip, you can post it on Instagram as a Reel with trending audio.
To take it one step further, use the voiceover or text-to-speech feature to narrate the quote.
#3: Time Static Photos to Trending Audio
If you’ve scrolled down your Instagram Reels tab lately, chances are you’ve seen static photo montages that are timed to a beat.
It requires patience to time static photos perfectly to a beat, but there are ways to speed up the process. Instagram recently rolled out Reels templates: time-stamped templates that you can easily drop your content into. Look out for Reels that have the “Use template” label on them.
#4: Make Memes
Everyone’s favorite content type —memes — can also make great Reels for your page. This can be as simple as overlaying a video, GIF, or image meme onto a 9:16 background.
For even better results, pair this with trending audio or use the text-to-speech feature to add some commentary and give your meme extra depth.
#5: Partner With Creators
One easy way to create Reels content is by… having creators do it for you.
This does require a budget and some project management skills, but partnering with creators for Reels content can deliver results in multiple ways.
One of the most effective tactics is to use Instagram’s Collabs feature, which allows a creator to simultaneously post a Reel to their feed and yours.
It’s a great way to cross-promote your Reels while giving your account an extra engagement boost.
#6: Add Motion to Your Text
Another simple way to create Reels is by using text as your focal point.
It can stop scrollers in their tracks, and is a break from the standard videos popping up on the Reels feed.
Taking inspiration from your brand identity, use your brand colors and fonts to tie the Reel together.
#7: Turn Instagram Stories Highlights Into Reels
With Instagram’s “Convert to Reel” feature, you can easily repurpose your Stories Highlights into Reels. It’s simple: click on the Stories Highlight you’d like to turn into a Reel, tap “More” in the bottom left corner, and select “Convert to Reel."
There are so many ways to create Instagram Reels, even if you have limited video skills. In fact, you can create high-performing Reels without filming a single piece of footage!